Challenge & insight

Cannes Young Lions Competition

A friend of mine started a greeting card company and asked me to contribute. I set out to illustrate messages that I would want to receive.

Challenge & insight

Challenge & insight

The equipment that gives premature babies the best survival rate is so expensive that even the best U.S. hospitals are challenged to find funding for it.

While people love helping a worthy cause, they don’t want to go out of their daily routine — which includes watching TV shows — to do so.

Idea

Idea

Partner with Netflix to create a donate-to-watch stream of the new season of a Netflix original series before its much-anticipated release date.

How it works

How it works

When viewers open Netflix, the first thing they see is the option to watch the most buzzed-about original series early. The only way to gain early access to the show is by donating to Brave Beginnings.

Viewers are then encouraged to spread the word that they got early access to the hottest TV show by donating to Brave Beginnings.

Viewers are then encouraged to spread the word that they got early access to the hottest TV show by donating to Brave Beginnings.

Impact of idea

Impact of idea

In 2016, Netflix's original series made up 21 of the 25 most popular streaming programs and far outpaced most series on Hulu and Amazon.

Partnering with a returning Netflix Original Series would result in millions of impressions and donations.

*Number of views of Netflix’s original series in the first 35 days (adult viewers 18-49)

Results

Results

My partner, Amy Willsey Van Patten, and I placed 2nd on the national stage for Cannes Young Lions.