Electrolux In-store kiosk experience
Electrolux sells many of its appliances at showroom stores that cater to consumers who are remodeling or building. The showrooms limit how many appliances brands are able to display, so we were challenged to showcase Electrolux’s full portfolio within the physical constraints of these retail spaces. Our in-store experience allows consumers to browse Electrolux’s entire portfolio of appliances. Shoppers can experience appliances at nearly life-size on an 86” touch screen. The application was also designed for the retail sales teams to use on tablets.
The first phase of our in-store experience allowed consumers to browse Electrolux’s entire portfolio of appliances. Shoppers could experience appliances at nearly life-size on an 86” touch screen. The application was also designed for the retail sales teams to use on tablets. In addition to designing the experience, I worked closely with our tech and client team to provide guidelines and training for retail associates.
We knew the experience needed to grow beyond the interactive appliance catalog and showroom. Our pitch for phase II gives shoppers a Buzzfeed-style quiz experience to match them to the perfect appliance suite. We also wanted the experience to feel more inspirational by allowing shoppers to design their kitchen at home or while they’re in-store.
At home
The same experience exists in a web app for those who wish to begin or return to the experience at home.
No matter where they start, all shoppers are emailed unique codes that link the two experiences together.
We also looked at future-proofing the experience, knowing that in-browser AR would soon be available.
